The Netizen’s Duty

I’m wrestling with this one.

Internet advertising feeds content creators, who can then write articles and make videos available for free online. Apple integrated a type of ad blocker in iOS9 which targets Google, thereby starving bloggers, vloggers and writers of the majority of their revenue. In principle, I’m with the small publishers who seem to be caught in the crossfire. But those ads—especially the pop-ups—are so insipid. How to reconcile this? Do I conclude that it’s my civic duty as a patriotic netizen to allocate a portion of my attention to those ads in order to support the publishers? By blocking ads, am I somehow contributing to the demise of the Internet’s long tail? I’m not sure what I think about this.

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